A team at Schofield Sweeney has advised a Sheffield-based company to help it secure £500,000 funding as it continues its expansion.
Airship Services Ltd, which has developed customer relationship and marketing platforms used by a host of restaurants and bar chains, has secured the £500,000 investment from NPIF - Mercia Equity Finance to develop its technology and create jobs.
Airship Services is led by Dan Brookman, who has more than 30 years' experience in hospitality, beginning with founding the Deep End pub in Hillsborough. Brookman and technology specialist Rob Marcer set up the business in 2002 to offer specialised communication solutions to the sector.
The company's first product, Airship, is used by more than 50 customers across more than 600 locations including brands such as Leon, Turtle Bay, Revolution, Hydes Brewery, Wells & Co and The Alchemist.
Its second product, Toggle, was launched in October last year and allows hospitality companies to sell and manage gift cards and experiences. It is now live in over 350 locations, generating more than £50,000 a week for its customers.
The investment is from NPIF - Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund. The funding will enable the business to further develop its technology and create eight new jobs in the coming months for additional developers, sales and customer service staff.
Chief executive Dan Brookman said: "Both our platforms have enjoyed a surge in new customers and after the success of Airship, Toggle is being well received in the market. We are delighted with this investment and are looking forward to building on the growth of the past year."
Will Schaffer, investment manager with Mercia, added: "The hospitality industry is highly competitive, and understanding and engaging with customers is key to success. Airship is shaking up the industry by offering companies of all sizes the technology that enables them to do that."
Lucy Holroyd, Associate at Schofield Sweeney, acted for Airship Services. She said: "I was delighted to act for the company on this exciting investment opportunity and wish them every success in the future."
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.